Google Maps is an excellent marketing tool for new and established businesses. It appears at the very top of Google search results when a user is looking for local information. Having a presence on Google Maps allows potential customers to get information about your business quickly and easily while they search online. 

Show up on local search results 

For most people nowadays, when they need a service or product, the first thing they do is turn to Google and search for what they need in their area. According to Google, 30% of mobile searches are related to location and 97% of consumers search for local businesses online. To be visible on Google Maps you first need to create a Google My Business account. Google My Business allows you to manage practical information about your business address, which means when a potential client searches for a product or service that even you offer, your business will be automatically listed under the organic web listings. Google My Business gives you the option to add contact information, address info, opening hours and more – making it easy for potential clients to find out the information they need quickly and easily. 

Showcase your Google reviews

Another benefit of Google maps is that it allows clients to see business’s ratings and reviews. This gives potential new business confidence in booking your service, and increases your chances of attracting new customers. Taking time to gather Google reviews will help your ranking on Google, making it more likely you will be found at the top of search results. 

Share offers and promotions

You can use Google Maps to share images, offers and promotions for your business. This is a great free way to stand out from the crowd and be visible in your local area. 

Create a Google Ads to show up on Google Maps

Having Google Ads show up on Google maps can be an effective way to increase your business’s visibility and reach potential customers. When a user is browsing google maps, they are typically looking for specific services in the area and by having Google Ads linked with your location on Google maps, you can become a top choice

How to get started 

To be visible on Google Maps you need to sign up for Google My Business then follow the simple instructions to create a free business profile on google. You’ll need to sign in using your Google account. If you have one already, sign in. If you don’t, click on “More options” and “Create account” to sign up for a new account.