Items about Shiatsu were broadcast on:
- BBC WM
- BBC Radio Newcastle
- BBC Radio Devon
- BBC Radio Cornwall
- BBC South Wales
- BBC Radio Jersey
- Lincs FM
- Kismat Radio
- BBC Radio Lancashire
- BBC Radio Guernsey
- Swansea Sound
- BBC Radio Stoke
- Northsound Two
European Shiatsu Week 2006
The annual European Shiatsu Week held 18th to 24 September 2006 was once again very successful!
All media inclusive of newspapers, magazines, tv stations, radio stations etc were sent a press release informing them of the week. Many websites also promoted the details. Lots of practitioners promoted Shiatsu locally by way of talks, exhibitions, discounted treatments etc which went down a storm with the general public. The Society arranged for practitioners to go into the main media houses in London and gave treatments to the journalists and editors - great way to get their attention and get them to do a write up! Try this with your local papers as you will find they do not get many freebies and will gladly take up your offer. Our media coverage reached an audience of 5,348,982 overall!
Once again, we commissioned Dr Hilary Jones of GMTV to conduct the radio station interviews which took place on 19th September. These were well received and we managed to target an audience of 2,248,000 just with these!Successful features during the week appeared in:-
- Woman
- Islington Gazette
- Spa World
- Mature Times
- No 1
- Womans Weekly
- OK!
- Junior
- Practical Parenting
- Red
- Bridgnorth Journal
- Angels & Urchins
- Penarth Times
- Barry & District News
- Scotland on Sunday
- Alton Herald
- South Wales Evening Post
- Lynn News
- The Leeds Guide
- Burton Mail
- Evening Times Glasgow
- Bath Chronicle
- Sunday Herald Magazine
- Food & Travel
- Boost!
- Living Magazine
- You & Your Wedding
- Eve
- Healthy Magazine (competition)
- Bella (this generated a huge public response for practitioners and schools!)
- Halesworth Community News
- Worcester News
- Leominster Journal
- Hereford Journal
- Brecon & Radnor Express
- Hereford Times
- Chronicle & Echo (Northants)
- News & Star
- Gazette (South Shields)
- West Somerset Free Press
- "Bodywise" website
- "Count me in" Website
We achieved a PR value of £296,738!
We are trying to compile a list of stars who receive Shiatsu. If you treat anyone famous then please let us know and we will contact their agents for permission to associate Shiatsu with them. We can assure you that we will not release any names without their permission.
Many thanks to all our members who took part in this week helping us to get Shiatsu out there.
2007's was just as successful as this one! Help us make the 2008 the same. Let us know what you can offer and we can promote that for you.
2008 - 15th to 21st September
Shiatsu
Society (UK), P O Box 4580, Rugby CV21 9EL Tel: 0845 130 4560 Fax: 01788 547111